Free coaching for exhibitors
Workshop self-marketing | The Third Person – Making an Offer Without Cosying up to Someone
Thursday | April 27th | 11:00 – 12:30
During her coaching session at KÖLNER LISTE, psychologist Alina Gause will work with the exhibitors in developing an attitude that suits them and enables them to make the best out of the fair.
Working with the Third Party
There is the private party. There is the artist. And then there is the third party, which always appears when situations cannot be clearly assigned to the other two: At the brunch of the agency, at the vernissage of a colleague, or at the art fair… Prospective clients speak solely with the third party. You should learn how to use this important position so that the three individuals become a successful trio.
Self-Marketing for Artists
Self-marketing is the most effective when it is reliable and authentic. But how does it work? In her workshop Alina Gause teaches her concept to the participants, revealing the third party as a helpful support in the field of self-marketing.
Alina Gause has been an active art professional for over thirty years, performing as an actress and a singer. In addition to these activities, she completed a psychology degree and has been advising creatives in her Berlin counselling centre ever since. In 2014 she accepted a teaching position at the University of Arts in Berlin.